Baking and Snack start-ups Shake Up Industry
Take Los Angeles-based PeaTos; it has a voice that’s unashamed of its exaggerated photos, use of memes and playful responses. This tone matches its message that PeaTos is a “junk food” made from peas, a healthy alternative. On the other hand, a well-rooted company, Wendy’s, Dublin, Ohio, caught on to the importance of personality a few years ago. It won the interest of consumers on social media for its sass and ability to start playful fights with people commenting on its Twitter feed.